Instagram monetization requirements

Public requirements

• Follow Instagram policies, Community Guidelines, and Meta monetization policies.
• Use a professional creator or business surface when required by the feature.
• Check the Professional Dashboard for account-level access to monetization products.
• Use original or properly licensed content.

Numeric thresholds

• Feature thresholds are product and account specific, so this site marks fixed follower counts as needs_verification.

Common blockers

• Policy violations or account restrictions.
• Ineligible content, unlicensed content, or unavailable creator feature access.
• Regional or rollout limitations.

Official source